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Airline Converts Facebook Statuses Into Artificial Sunlight During Dark Winter




Norwegian winters are long and dark. Since the start of 2011, Norwegian Airlines Internet Sun Generatorregistered everything what was posted to the Internet about the winter, by monitoring words like “snow”, “frost” and “cold” on blogs, Twitter and Facebook. Meanwhile, they put up an artificial sun in front of the railway station in the center of Oslo. “Connected” the Internet, the sun would get brighter the more negative people expressed themselves about the dark.

Here’s a video about this creative ad campaign for Norwegian Airlines:

http://www.youtube.com/watch?v=3D9nIpaEIa0&feature=player_embedded

You can find more information about the Internet Sun Generator at Ads of the World. There was a similar campaign from Tropicana Canada last year, but they didn’t have the Internet integration which makes it so intriguing for us.

 

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Airline Converts Facebook Statuses Into Artificial Sunlight During Dark Winter Posted by on March 2, 2011 at 3:13 AM. Use this trackback if you're linking this story.

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