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Diesel creates analog Facebook called Facepark

It was hard to miss Diesel’s Be stupid campaign the past few months, but of all the different versions and executions, we liked the following one best.

Because “smart is digital”, the Italian clothing company recreated Facebook in the analog world and called it Facepark. So instead of wasting time in front of the computer, Diesel got people from all over the world to come to the park and write comments and statuses with actual pens, spread “like” stickers, poke each other using huge foam fingers, all while wearing a Facepark profile board very similar to some of the Facebook Halloween costumes we previously covered. Diesel even threw in a  mean-looking mafiosi and a real pig to the scenery as a literal reference to the Mafia Wars and FarmVille games.

Have we got you wondering how Facepark looked like? Here’s what you missed:

And to conclude, here’s a tip from Diesel how to “be stupid” on Facebook by setting an “ass status update”

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Diesel creates analog Facebook called Facepark Posted by on September 9, 2010 at 4:43 AM. Use this trackback if you're linking this story.

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