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Fan to become Like

Expect the “Become a fan” button in ads to disappear in favor of  “Like“. Facebook has determined that its users click “Like” twice as often as the “Become a fan” button, so the company decided to scale back on the word “fan” and instead focus on “like” in order to increase brand engagement from consumers.

According toClickz, this change was announced to Facebook advertisers in an e-mail giving them a chance to adjust their upcoming advertising campaigns or Facebook strategy:

‘Like’ offers a simple, consistent way for people to connect with the things they are interested in. These lighter-weight actions mean people will make more connections across the site, including with your branded Facebook Pages. We believe this will result in brands gaining more connections to pages since our research has shown that some users would be more comfortable with the term ‘Like’. The goal is to get the most user connections so that you can have ongoing conversations in the news feeds of as many users as possible.

While fan pages will continue to exist, social media marketing managers are advised to change their copy to “Find us” or “Like us” instead of “Fan us” on Facebook.

Is this the end of the “fan” era? Then thanks to Facebook, in a few years when people hear the word “fan”, they will think of a climate control household device again instead of their favorite brands.

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Fan to become Like Posted by on March 30, 2010 at 5:23 PM. Use this trackback if you're linking this story.

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