Adele Fan Video Uses Facebook Statuses To Tell 7-Year Relationship History

One episode in a 5-part passion project, Casey Ford Alexander made a touching fan video for Adele‘s first number one in the United Kingdom, Someone Like You. The video to this piano ballad tells the story of a 7-year relationship history by carefully blending in Facebook status updates and relationship statuses, instead of any dialog. And not only do Facebook mechanics help the narrative, the young filmmaker/actor told us he specifically designed the video for watching it ON Facebook:

The video, by design, disappears into the mini-feed (and the video site interface), and then quickly presents information in the same way that a Facebook pop-up or Twitter Feed would.

The enthralling video shot in Princeton and New York City could easily be mistaken for the official one, despite being shot with a lo-to-no budget of $150:

The video is not official. I wrote the treatment in five minutes after listening to the song for the first time a few months ago, yet immediately realized that I only had 5 mins to tell an (understatedly) dynamic, verisimile, multi-location 7 year history that I created, and a lo/no ($150) budget. And also, that a wider audience would have to relate to an abnormal history. … People believe Facebook. They relate through it, and literally, through its interface. On film, Facebook can move someone: emotionally, relocate them, and/or show where they are/were/are going. Hence, I visually stitched movement and dance with status updates.

Now that it has had over 100,000 views on YouTube, Alexander has told us about his new plans for the video, which include working with a composer on an original score and translating the Facebook references into different languages in the newly-scored piece.

So, what do you think? Feel free to share your comments.

» Watch all of Casey Ford Alexander’s Adele fan videos here.